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Published on : Wednesday, June 24, 2015
The Ayurveda tourism prospects of the South Indian state Kerala now has the likes of Steffi Graf as the brand ambassador. Kerala state government has decided to appoint the legendary tennis player to promote the state’s ayurveda offerings in the global tourism market.
The government’s decision to appoint Steffi Graf is believed to be a compensation of the recent liquor prohibition in the state. As per the records, about one-third of Kerala’s International Tourist’s are from European countries. Keeping this in mind, by roping in Graf, Kerala hopes to retain and boost the international footfall.
Kerala is planning to promote the Ayurveda among the inbound international travelers as a route to sustain health and youthfulness. The ayurveda treatment roughly takes around a week to complete and thus ensures that a group of tourist can spend a substantial time in Kerala. The appointment of Steffic Graf is definitely going to boost the tourism strategy of Kerala.