Steffi Graf to promote Kerala’s Ayurveda tourism

Published on : Wednesday, June 24, 2015

Steffi_Graf_KeralaThe Ayurveda tourism prospects of the South Indian state Kerala now has the likes of Steffi Graf as the brand ambassador. Kerala state government has decided to appoint the legendary tennis player to promote the state’s ayurveda offerings in the global tourism market.



The government’s decision to appoint Steffi Graf is believed to be a compensation of the recent liquor prohibition in the state. As per the records, about one-third of Kerala’s International Tourist’s are from European countries. Keeping this in mind, by roping in Graf, Kerala hopes to retain and boost the international footfall.



Kerala is planning to promote the Ayurveda among the inbound international travelers as a route to sustain health and youthfulness. The ayurveda treatment roughly takes around a week to complete and thus ensures that a group of tourist can spend a substantial time in Kerala. The appointment of Steffic Graf is definitely going to boost the tourism strategy of Kerala.


Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM 2017
  • 03 EMITT 2018
  • 04 AIME-2018 small
  • 05 iitmindia 2017
  • 06 imtm 2018
  • 06 TTF-Surat 2017
  • 07 balttour 2018
  • 08 OTM 2018
  • 30 PATA


Get our toolbar!
Review on