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Published on : Wednesday, November 13, 2013
The two separate sites are location-specific to help distinguish what products are available in North America as well as Europe, Middle East/Africa, Central/South America and Asia Pacific regions. The streamlined navigation of the new sites will enable users to easily find resources and product information. The websites also feature new tutorials to assist users in optimizing the companies’ core products. The global site has additional language to serve STR Global’s growing client base around the world. STR and STR Global previously shared one website.
“One of our goals at STR and STR Global is to provide our clients with the best resources, and we believe the enhancements made to both the STR and STR Global websites will help us do so,” said Amanda Hite, president and COO of STR and chairman of the board for STR Global. “We are continuously looking for ways to improve our technologies, and we believe this is a step in the right direction.”
“Our new website is the foundation and the first of several planned user enhancements still to come,” said Elizabeth Winkle, managing director of STR Global. “The expanded multi-lingual capabilities reflect our growing client base, and illustrate our commitment to providing transparency for the hospitality industry around the globe.”
The STR Global website will be available in 10 languages: English, Chinese (simplified), French, Finnish, German, Italian, Japanese, Portuguese (Brazilian), Spanish and Swedish.
Source: STR, STR Global.