Published on : Tuesday, July 25, 2017
With stronger China-Philippine relations, number of Chinese tourists is estimated to reach at least one million arrivals by the end of 2017. It is expected to increase manifold compared to the previous years.
China urged the Philippine tourism department to fortify marketing efforts to attract more tourists to visit the country following the observance of 2017 as the China-ASEAN Year of Tourism Cooperation.
Being more visible in the Chinese market through promotional activities will help bring in more Chinese tourists in the Philippines.
The Philippines had 675,700 Chinese arrivals in 2016 making it the third largest source of foreign tourist market. Of this number, 244,925 tourists visited Central Visayas where the popular tourist destinations of Cebu and Bohol belong.
In the first half of 2017, the Department of Tourism recorded 388,896 tourist arrivals from China or 13.4 percent of the total inbound traffic.
China’s tourism administration will work with the Philippines’ Department of Tourism and the private sector for improving hospitality services like providing Chinese-speaking tour guides and tourism brochures and pamphlets in Chinese. They are also working with the private sector to make Chinese TV stations available and provide Chinese-style breakfast.
With bilateral relations gaining upward momentum, more Filipinos are expected to visit China. But the possibility of a visa-free policy for Filipinos traveling to China would still take some time.