Study finds wine tourism thrives in Napa Valley

Published on : Thursday, July 20, 2017

Napa ValleyThe supervisors of Napa County discovered that tourists represent a major group that contributes to a significant boost to the regional economy of Napa Valley.


The local wineries feel that they require tourists to sustain themselves financially. The county and its cities, naturally are quite reliant on the hotel tax generated by the visitors to the place. But then, some of the inhabitants feel that the tourist arrivals here are responsible for agricultural areas to become very commercialized.


As much as 3.5 million tourists had visited the region in 2016 and had spent about $1.9 billion and therefore tourists cannot be ignored in Napa Valley.


The Napa County Board of Supervisors had heard a presentation from Visit Napa Valley on Tuesday on the visitor profile that was released in 2016 and the economic impact report of 2016.


The study originating from the presentation referred to the fact that the typical Napa Valley tourist in nearly 43 years old, armed with a college degree and an annual household income of $161,000. And, about 53% of the visitors are while as compared to 65% in 2012.


The report findings also indicate the 49% of the visitors in 2016 had visited this place for a vacation while 28% were here for a weekend getaway.


And, the remaining people were here majorly for special events or corporate events. The study, also found that most of the tourists visited Napa Valley to indulge merrily in wine tourism and relishing its culinary delights. About 73% of those surveyed visited winery tasting rooms while 53% dined at restaurants and 40% enjoyed wine tours.


For wineries, visitors are motivated to join wine clubs offering important revenue streams and one in every five tourists confessed about their interest to go for that.


The study reveals that 24.1% tourists admitted that they were attracted by the wine tasting activities and 23.8% stated that they were thrilled by the countryside and sceneries.


Visitors surveyed however, also portrayed the fact that non-winery-related activities also interests tourists to Napa Valley like night life, hot air balloon rides, golfing, kayaking, canoeing or hitting the art galleries.


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