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Published on : Thursday, October 20, 2016
Pan Am’s famous jet age logo, the blue globe, has remained in our collective memory up to the present day, long after the airline’s demise in 1991. A symbol of American belief in economic, technological and social progress, has turned into an everlasting icon of global popular culture.
Pan Am: History, Design & Identity [Callisto Publishers, Standard Edition, November 2016] by Matthias C. Huhne chronicles the captivating story of an airline that refused to consider anything impossible and single-handedly revolutionized air travel..
Pan Am: History, Design & Identity comprises an important chapter in the cultural history of 20th century America and in the history of travel – from the 1920s when passenger flight was very prestigious and exclusive to the time of mass tourism when flying became the most conventional and most important means of long distance travel. Pan Am developed into the world’s best-known airline with astonishing speed. Its rapid rise was accompanied by proficient publicity and advertising conveying its services and many achievements. The airline’s iconic designs have left an indelible imprint and bear witness to history documenting economic and social changes.
Pan Am: History, Design & Identity takes the reader on a journey into the daring world of early air travel, follows the first crossings of the Pacific and Atlantic oceans, investigates commercial aviation during World War II, and brings to life the thrill of the jet age when a plane ticket started to become affordable for the general public and mass tourism took off.
From design book publisher Callisto, this large format, 432-page book (measuring 9.2” x 12.2”) was produced and designed according to the highest standards, printed on top of the line paper by acclaimed Italian manufacturer Fedrigoni. Hundreds of images were reproduced and digitally restored true to the originals whenever possible to enable the reader to enjoy them with the same intensity the people did many years ago. Using the latest printing techniques, the book features crisp reproduction of even the smallest of details of the numerous illustrations. A spellbinding visual storyline supplements the text, allowing readers to retrace for themselves Pan Am’s resourceful marketing and design initiatives.
“While my purpose in initiating this project was to document and analyze corporate identity aspects of Pan Am,” says Huhne, “I still recall very well the awe I felt when, as a young German boy in 1974, I entered a Pan Am Boeing 747 on my first flight to the United states. Everything seemed so perfect. The huge aircraft and the friendly, beautiful flight attendants appeared like a showpiece of the American Dream, flying around the globe; a gentle demonstration of the values and opportunities brought about by freedom and entrepreneurship.”