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Published on : Thursday, December 3, 2015
On Cyber Monday a great many Canadians took part in the third edition of the Transat Auction, to bid on their dream holiday and at the same time raise funds for the charitable organization SOS Children’s Villages. In all, 20 auction lots of all-inclusive packages to popular sun destinations, as well as round-trip flights to Europe, found takers at great prices.
More than $50,000 was raised for SOS Children’s Villages, a non-profit humanitarian organization that Transat has supported since 2009 and that provides caring family homes to more than 80,000 orphaned and abandoned children in 134 countries. This money will be used to support the SOS Children’s Villages Emergency Aid Program for the refugee crisis, in order to meet the urgent needs of children and their families notably in Syria, Jordan, Greece and Hungary.
An innovative campaign recognized
In addition to contributing to a cause that is so important to the company, Transat, in partnership with Montreal’s DentsuBos agency, won several awards in 2015 for the first edition of its Transat Auction:
“Transat is pleased to make a difference in many children’s lives through various concrete actions, including the Transat Auction, as part of its partnership with SOS Children’s Villages,” said Geneviève LeBrun, Vice-President, Marketing, Transat Tours Canada. “The success of the third edition of the auction shows just how effective such an initiative is. Travel-lovers are the winners: they get to discover a Transat destination for a great price while also supporting a cause that is close to the heart of Transat and its employees.”