Sumaq Hotel Machu Picchu Debuts Evocative New Video & Slogan on 10th Anniversary

Published on : Thursday, January 19, 2017

unnamed (4)In keeping with its recent major renovation stressing historic Peruvian and Andean themes, in conjunction with its 10-year anniversary in 2017, Sumaq Machu Picchu Hotel has created an evocative new video that immerses viewers in the spiritual and mystical legacy of the legendary Inca citadel.

 
“Ten years ago, Sumaq became the first hotel in Machu Picchu to offer visitors an authentic Peruvian experience,” said Angie Clavijo, general manager of the award-winning luxury property at the foot of South America’s premier tourism attraction. “As we celebrate our 10th anniversary in 2017, we want to powerfully illustrate how Sumaq creates the opportunity for guests to immerse themselves in an ancient culture and embark on a spiritual journey to the heart of historic Peru,” Ms. Clavijo explained. “Our new video combines breathtaking visuals, lyrical music and compelling narrative to give potential visitors an extraordinary insight into the mystery of Peru, and how Sumaq sets the scene for magical moments and experiences that open up new perspectives for our guests.”

 

The rich and emotional visuals of the video take the viewer on a journey into the Andes Mountains, exploring ancient sites, spiritual connections and the lifestyle experiences at culturally themed Sumaq Machu Picchu Hotel, while a shaman-inspired narrator poetically defines the journey.

 

The key component of the recent renovation – which included guest rooms and public spaces – was to expand and enhance the Peruvian experience for guests while increasing comfort and enjoyment with additional world-class modern amenities. The inspiration for the redo centered on the Chakana, the Andean cross whose arms symbolize the four elements of nature: Fire, Water, Earth and Air. The elements were expressed through the use of handcrafted art, indigenous materials and decorative elements made with traditional techniques, such as masks and vases. Instilling cultural identity to the design, master artisans from the Sacred Valley of Cusco and Lurín created works for the hotel inspired by the Pre-Columbian art of Peru’s most accomplished and illustrious cultures who left significant artistic legacies, the Moche and the Inca. The symbolism, cosmology and legacy of the past are meshed with the luxury lifestyle of today.

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