Summer 2017 witnessed powerful growth in international tourism

Published on : Wednesday, November 15, 2017

Many European citiesAll through the summers of this year, European tourism remained quite buoyant. Positive results show the flexibility of the sector and supporting the economic conditions in the important source markets of Europe.

As per the latest reports of the European Travel Commission’s ” European Tourism 2017-Trends & Prospects”, the arrivals of international tourists to Europe increased 8%[1] in the initial 8 months of 2017 in comparison to the same time in 2016. In spite of lingering concerns in terms of security and geopolitical tensions, majority of the destinations (32 out of 34) witnessed an increase in tourist arrivals with more than half enjoying double-digit growth.

Iceland (+30%) sustains its impetus regardless of issues in terms of accommodation availability and infrastructure constraints. Destinations impacted by safety challenges previously appeared to be recovering like Turkey with growth of (+26%), while Belgium with (+12%) healthy growth. Southern/Mediterranean destinations like Slovenia, Serbia, both with 19% growth, Malta 17% growth and Cyprus with 15% growth with top performance. Spain showed its buoyancy with a 10% increase in visitor arrivals.

To quote Eduardo Santander, Executive Director of the European Travel Commission, “European tourism demand is set on an upward trajectory. This momentum is expected to mark the eight consecutive year of growth despite safety and geopolitical challenges. To sustain growth tourism stakeholders, need to unite efforts and develop initiatives to strengthen the European tourism industry.”

Some three in four destinations reported growth from the UK year-to-date. A weak pound couldn’t discourage the holidaymakers of Britain to travel internationally.


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