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Published on : Sunday, August 20, 2017
Olof Yrr Atladottir, the director general of the Icelandic Tourist Board and vice president of the European Travel Commission, will deliver a speech on the third day of the summit in Honolulu.
The speech would highlight the influence of tourism on society.
Iceland has witnessed an influx of tourists in the last few years. The country is struggling with its best policies to greet more visitors at the same time safeguard its communities and resources. Atladottir will talk about holistic approach in tourism with an eye targeting local and global impacts.
“I’m excited to be coming to Hawaii for the first time not only to enjoy the great beauty and experiences I’ve heard so much about, but to also add perspective to a serious topic many destinations and communities are dealing with around the world,” Atladottir said in a statement. “We all have a responsibility to tourism and our communities and that requires proactive planning to achieve a balance between community and industry needed for success. For Iceland, it has meant rethinking all of our public services.”
On Sept. 21 at 9:30 a.m., at the Hawaii Convention Center, Atladottir will make her presentation. Besides occupying a position in the Iceland Tourist Board, Atladottir serves as vice president of sustainability at the European Travel Commission along with board chair of the North Atlantic Tourism Association.
Tags: Global Tourism Summit