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Published on : Thursday, July 21, 2016
The eVent: The UK Summit, delivered by the national tourism organisation in partnership with London & Partners, will begin tomorrow at the Sheraton Grand Hotel in Edinburgh.
It is the second year the invitation-only summit will take place in the UK, and the first time in Scotland, following the inaugural event held in London last year.A total of 20 major incentive event organisers from North America, who arrange conferences, meetings and other corporate events for high-end clients, will attend and represent a potential £15 million in enquiries to the business events industry in Scotland.
Over the course of the three-day summit, they will meet with a number of Scottish suppliers, including The Sheraton, Gleneagles and The Balmoral, as well as major carriers United Airlines and WestJet, which are also supporting the event.
In addition to business-to-business appointments and industry seminars, guest speaker Jonathan Bradshaw, founder of the Meetology Lab, will lead delegates through an accredited education session.
Delegates will attend a special gala dinner at Borthwick Castle in Midlothian as well as take part in a GPS treasure hunt through the streets of Edinburgh.They will also have the chance to participate in one of two destination familiarisation trips following the conference, allowing them to explore either Scotland or London.
The Scottish tour will take in Stirling Castle, Gleneagles before returning to Edinburgh, where buyers will visit The Balmoral and The George Hotels. The tour will show the added value of what Scotland can offer the MICE (Meetings, Incentives, Conferences and Exhibitions) market.
North America plays a key role in Scotland’s £1.9 billion business events industry, amounting to a quarter of all international inbound business events.
Tags: Travel Destination News