Sunset marathon endorses Kochi beach tourism

Published on : Monday, November 6, 2017

Kochi beach tourismIn expectation of the beach corridor project of the district tourism promotion council (DTPC), `Kochi Duskathon’, and a sunset beach run has recently been permitted in principle by the council in terms of promoting beach tourism in Kochi.


To quote Vijayakumar S, secretary, DTPC, “such a marathon through the coast of the main beaches in the district will be beneficial in marketing tourism here and promoting it locally as well. Destination-based tourism will also get a boost by integrating an activity like marathon and tourism together by holding it across the coastlines during sunset, which is a new concept in general and for tourism promotion as well.”


From 5 pm onward, the 10kms marathon will start from Cherai Beach and return after encompassing Kuzhippilly Beach coast.


“The concept of `Kochi Duskathon’ beach run rose from the rising number of runners and fitness enthusiasts in our country . However, the concept of Beach Run is completely new. The district having a beautiful unexplored coastline with serene beaches provides a wonderful opportunity for conducting such an event,” said Santosh Thayil, director of Santos King, a tourism agency which has been assigned by DTPC for organizing the event.


“The peak season of December-January will also be the ideal time for this beach run. Favorable climate, and increase in international and domestic tourists during the season will lead to the participation of more tourists in this event,” Santosh added.


The marathon is also hoped to be profitable in terms of beach promotion, adventure and sustainable tourism in the district and side by side promoting the theme of sustainable tourism for this year.


“Cherai attracts a lot of international and domestic tourists with excellent luxury and budget accommodation and close proximity to Cochin International Airport Ltd and other tourist spots in Ernakulam district. Also, the beach is near the unexplored Muziris Heritage sites and the coastline in Vypin Island. All the above factors make Cherai an ideal venue for conducting the sunset beach run event,” an organizing official said.


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