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Published on : Tuesday, November 19, 2013
It seems travelling kits are undergoing a radical change if one has to go by a latest survey. A TripBarometer Mobile & Social Survey has found 85 per cent bring their Smartphones on vacation and 61 per cent have reported using social media while travelling. Nearly one half of U.S. travellers cite #FOMO (Fear of Missing Out) as reason to stay connected.
The world’s largest travel site, on Monday announced the results of its TripBarometer Mobile and Social trends survey which revealed that US travellers are staying online even as they unwind on vacation.
The TripBarometer survey polled travellers from 22 different countries around the world on mobile and social trends. The survey found that nearly two-thirds of U.S. travellers (61 per cent) report using social media while on vacation. Forty-six per cent (46 per cent) of that group –nearly half of the travellers who use social media — cited a fear of missing out on news from their friends and families as a reason for staying connected.
TripAdvisor’s TripBarometer survey also found that mobile devices are an essential part of the travel experience for U.S. respondents, and travellers are nearly twice more likely to use smartphones than tablets during their travels: 85 per cent of American travellers reported using smartphones while on holiday, while just 46 per cent reported using tablets.
The survey results showed that U.S. travellers’ use of social media and mobile devices while on vacation was comparable to the global average for the 22 countries polled.
Eighty-seven per cent of global travellers reported using a smartphone while on holiday, compared to 44 per cent who reported using a tablet while on a trip. Sixty-one per cent of global travellers reported using social media on vacation.