Sustainable tourism- Key subject at ITB Berlin!

Published on : Wednesday, February 6, 2013


Social and ecological responsibility in tourism is a key subject at ITB Berlin this year, where numerous events are again being used to address various aspects of sustainability and socially responsible travel. The programme in the Adventure & Responsible Tourism Hall 4.1b includes discussions and papers dealing with human rights, travel for the deaf and developments on the Caribbean island of Haiti three years after the disastrous earthquake.

This year environmental protection and social responsibility have also been taken into consideration in the production of the ITB Berlin catalogue and ITB Quickfinder, which have been printed using a climate-neutral process with the aim of supporting a geothermal project in this year’s partner country, Indonesia.

Dr. Martin Buck, Director Competence Centre Travel & Logistics Messe Berlin: “For many years ITB Berlin has recognized the importance of corporate social responsibility. As a result of a growing awareness among travellers the next few years will see increased demand in this sector. This is a development that we, as the world’s largest travel trade show, reflect and actively promote through our events by featuring various aspects of the subject on our agenda.” The compensation derived from climate-neutral printing of the ITB Berlin catalogues is being used by ITB Berlin in some innovative ways this year, which include the support that it is providing for a geothermal project on the Indonesian island of Java.

By supporting this climate protection project valuable jobs are created there, local people are being trained in new technologies, the availability of electrical power is being improved and support is also being provided for a school for the benefit of girls in particular. On Friday, 8 March, this year’s partner country is presenting some other ecological and sustainable projects on the small stage in Hall 4.1.b. In addition the ITB Berlin Convention is offering some fascinating insights into the innovative “STREAM project” (Sustainable Tourism through Energy Efficiency with Adaption and Mitigation Measures in Pangandaran).

Source: ITB-Berlin.

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