Published on : Thursday, January 10, 2019
More than five million visitors are predicted to visit New Zealand before 2024, which is more than the country’s current population.
Sustainability has become a focus for both the industry and the government.
Tourism Industry Aotearoa chief executive Chris Roberts said that the industry is on track to meet visitor growth sustainably, but more work needs to be done.
“We’re now into eight years of sustained growth in the domestic tourism market. Because we’ve had this period of almost unprecedented success, we’re now able to have a forward looking conversation about where to next, how do we manage this growth,” Mr. Roberts said.
There are eight industry goals including reaching $41 billion in total annual revenue by 2025.
Tourism Minister Kelvin Davis said that tourism has a lot of potential to contribute to the country, but it should be done responsibly.
“Of course, as New Zealanders we’re very proud of our country. We’ve got to make sure… that we are sustainable and we look after our environment because that’s what people come here for,” Mr. Davis said.
“They come here for our landscapes, they also come here for our stories and people, and we’ve got to make sure that it’s all working in harmony.”
New Zealand needs to deliver unique experiences for visitors while benefiting local communities, said Mr. Davis.