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Published on : Wednesday, June 24, 2015
SWISS is the first to launch Lufthansa Group’s branded fares across the direct and indirect channels with immediate effect for flights departing as of today. The airline will use the Amadeus Fare Families solution to maximise exposure of its Light, Classic and Flex fares and increase multichannel merchandising opportunities.
Amadeus Fare Families will enable the integrated deployment of SWISS’ new fare structure to provide a consistent offer to both intermediaries and travellers. By branding and differentiating its products and services, SWISS will be able to show the full value of each fare family offering greater transparency on product characteristics and terms and conditions.
Through this enhanced shopping experience, Travel Agents will be able to better service and advise their customers, as well as upsell from one fare family to the next based on individual needs and preferences. Travellers will benefit from increased transparency and greater travel customisation through the channel of their choice.
“We are pleased to simultaneously introduce our new branded fares in our direct and indirect channels so Amadeus Travel Agents and SWISS customers can enjoy a consistent offer and shopping experience. This represents the next step in our merchandising strategy as we brand and evolve our products according to traveller needs” Marcus H. Frank, Vice President and Head of Revenue Management, Pricing and Distribution at SWISS said.
Decius Valmorbida, Vice President of Distribution Marketing at Amadeus adds: “We are happy to support SWISS’ multi-channel merchandising strategy through Amadeus Fare Families, which reshapes the way airlines package, present and upsell their products to travel agents and consumers. With deep end-to-end integration across all Amadeus retailing interfaces and points of sale, the solution embodies the leading role that our technology plays in the travel industry and our commitment to innovation”.
SWISS is the first airline to go live with ATPCo Branded Fares and Amadeus is the first technology provider to support this new industry standard, offering airlines the ability to file centrally or directly in the Amadeus system.
Amadeus Fare Families is a completely automated solution that allows airlines to brand, differentiate and proactively upsell their products and services in the indirect channel. It is fully integrated with Travel Agency mid- and back-office systems to facilitate reporting and customer servicing.