Swiss Tourism focuses on Chinese travelers with fresh perspective!

Published on : Wednesday, April 19, 2017

Swiss TourismThe Swiss authority pointed out that solo traveling among Chinese in contrast to group travel is on the rise as they were waiting for this trend to happen. Though the country faced 16 percent drop in Chinese overnight stay in 2016.

From 2015 onward, rise among Chinese group travelers have been growing. As China is Switzerland’s fifth largest market with a record 1.52 million over night stay. The low-yield Chinese tour groups generally take the traditional route of Italy-Switzerland-France which benefits destinations like Lucerne and Interlaken in Switzerland a lot. However, massive terror attacks in some of the key European hot spots in 2016 and comparatively low travel price in east, north and southwest Europe brought a major decline in the business.

Last year, Sales of the Swiss Travel Pass rose to 4.7 percent. This opportunity gives traveler’s unlimited travel exposure on rail, bus, boat and tram in the Swiss Travel System network. Besides, a 144.5 percent sudden jump in the number of solo travelers from China in 2017 in comparison to 2016, as per the data presented by Swiss Quality Hotels. To quote Amjad Nashashibi, director of sales and marketing, ‘This is an indication that Chinese travelers who have a Schengen visa are becoming more independent, spontaneous and go as they please. Most probably, such last-minute bookings are done on the mobile while travelling. They also spent more per overnight compared with the same period last year.’

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