Published on : Wednesday, May 15, 2019
Prospects for the long-suffering tourism sector of Switzerland are developing as it greets with an arm around 12,000 Chinese sales people on an incentive trip on May 2019. This was the single-biggest group of visitors in the country’s history.
The tourists, who work for Jeunesse Global, a company allocating cosmetics and health supplements, are anticipated to churn out $14 million revenue during their stay, said Lien Burkard, a spokeswoman of the national tourism agency.
“This is the biggest tourist group Switzerland has ever seen,” Burkard said.
As the industry is contented in terms of its off-season travelers, the one-time visit needed somewhat more planning than usual. The group had to be get divided into three equal parts and staying in three different cities: Basel, Lucerne, and Zurich.
Lucerne, with a population of 80,000, popular among tourists for its medieval Chapel Bridge and Water Tower, has even developed a special traffic plan to deal with the crowds.
Swiss tabloid Blick said that the guests were visiting jewelers and watch shops on the central Schwanenplatz square before boarding buses taking them to a gala dinner.
In Switzerland, Chinese tourists spend an average 380 francs ($378) every day, compared to 280 francs spend by tourists from the U.S. and 130 francs for Germans, according to Swiss Tourism.