Published on : Wednesday, December 13, 2017
Switzerland Tourism organized a multi-city roadshow in Mumbai, Hyderabad, Ahmedabad, Chennai and Delhi for introducing several new attractions, experiences and activities in order to make travellers familiar with both popular and lesser known destinations in Switzerland.
The Aletsch Arena, Luxury hotel from Villars Chalet Royale were some of the new participants this year. Other partners were St. Moritz, Davos Klosters, Interlaken, Gstaad, Lucerne and the Lake Geneva Region. A special B2B session was held in each city which was important for Indian travel agents for meeting and discussing business prospects with the Swiss delegations.
Claudio Zemp – Director India, Switzerland Tourism, said, “2017 has been a remarkable year for Switzerland Tourism with Ranveer Singh coming on board and promoting the destination with his charm, unmatched energy and fun personality which thoroughly matches the image Switzerland Tourism wanted to portray. In terms of growth from India, we had a fantastic year with a year to date growth of 25.1% more overnights, Switzerland welcomed 23.9% more Indians in 2017 as compared to the same period in 2016.”
Ritu Sharma, Deputy Director, Switzerland Tourism, India on her part said, “Switzerland has also been accredited as one of the world’s most luxurious destination as it has an abundance of luxurious offerings and experiences.”
The Swiss tourism board is introducing winter special offers like the ‘First Ski Experience’ for newbies who would like to try their hand at skiing. 25 ski resorts are offering the package to Indians which includes ski clothes, equipment, ski pass as well a 3-hour lesson with a ski instructor.