Published on : Friday, March 17, 2017
Switzerland and Bollywood are almost synonymous with long-standing connection. Most Bollywood movies are filmed against the pristine backdrop of Switzerland’s snow-capped mountains and green terrains. This Switzerland connect for Bollywood is now being taken a step further by Bollywood actor Ranveer Singh, who is now officially the Indian brand ambassador for Switzerland Tourism.
In the new advertisement released by Switzerland Tourism for India, Ranveer Singh can be seen making the best of the sights and sounds of Switzerland, and the campaign this year is titled ‘InLoveWithSwitzerland’. According to Claudio Zemp, director, Switzerland Tourism India, “Our new campaign is to show people that a holiday in Switzerland can be anything you want it to be. It does not matter which age group you belong to because in Switzerland there is something for everyone. A holiday in Switzerland is all you need to get back to nature with their fun filled activities and impeccable views.”
Ranveer Singh, on his part said, “I love travelling and experiencing everything that a country has to offer and with Switzerland that list never ends. People know Switzerland for its beauty and serenity, but it is also a wonderland for adventure enthusiasts like myself. As you can see in the TVC, my trip to Switzerland showcases a whole new side of the country; a fun and adventurous side complete with adrenaline filled activities, unique experiences and picture perfect panoramic views! I would recommend the experience to everyone and encourage everyone to add Switzerland as a must visit destination on their bucket list.”
Tags: Switzerland Tourism