Sydney Airport set to transform news and books at T2 Domestic

Published on : Friday, December 22, 2017

Sydney-Airport-T2-Improvements-Program-next-stage750x563Sydney Airport has awarded its news and books portfolio in Departures at the T2 Domestic terminal to Lagardère Travel Retail as part of the significant investment to enhance the airport experience.


The news follows a competitive tender process that sought the most innovative and competitive player in the news and books category to deliver a contemporary retail experience for passengers, visitors and staff at Australia’s busiest domestic terminal.


Lagardère Travel Retail will now operate 100 percent of the category in T2 Departures by delivering a modern selection of brands that showcase great authors, compelling news publications and travel essentials, enhancing value and choice.


Sydney Airport General Manager Retail Glyn Williams said securing an innovative news and books partner is integral and underpins the wider retail offering, while acknowledging demand from brands’ seeking a position at Sydney Airport has been high.


“We’re proud to award the news and books portfolio at T2 Departures to Lagardère Travel Retail,” Mr Williams said.


“Our existing partnership with Lagardère Travel Retail at T3 Domestic has delivered innovative new brands such as Watermark Books & Café; a contemporary spin on a classic news and books offering that incorporates an integrated café proudly serving Campos Coffee, while providing customers’ with the chance to shop a range of unique travel essentials.”


Matthieu Mercier CEO Pacific Lagardère Travel Retail said he was thrilled with the announcement as it is excellent recognition of the teams working tirelessly to deliver a great customer experience.


“We are delighted to be awarded the news and books concession of five locations across T2, Australia’s busiest terminal, extending our long and successful partnership with Sydney Airport. This comes after the renewal of the T3 Travel Essential concession, so 2017 will remain as a milestone for us at Sydney Airport, Matthieu said.


The transformation of T2 will continue in 2018 where a staged improvements program will deliver better wayfinding and improved sightlines, new retail concepts and relaxed dwell areas with a greater sense of space and light.


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