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Published on : Wednesday, December 23, 2015
In a world-first tourism initiative between Tourism Australia and City of Sydney, a series of six short film sequences will be projected onto the Sydney Harbour Bridge’s two 79m high concrete pillars.
The clips, each lasting three and a half minutes, are expected to be watched live by over a million revellers lining the Sydney Harbour foreshore, as well as millions watching across Australia.
The clips, captured with GoPro cameras by Tourism Australia’s social media, will provide a taster of the national tourism agency’s latest global campaign, due to be unveiled early in the new year and which will focus on Australia’s world-class aquatic and coastal experiences.
Tourism Australia Global Manager of Social and Content, Jesse Desjardins, said Sydney Harbour Bridge provided an ideal platform – literally – to showcase inspiring footage of the world’s most beautiful harbour cities to a global audience of millions during one of Australia’s most internationally celebrated nights.
“With the eyes of Australia and the rest of the world firmly fixed upon Sydney Harbour and the Sydney Harbour Bridge this New Year’s Eve, what a great platform to highlight some of the many other fantastic experiences that can be enjoyed in and around the harbour and beaches of this great city,” he said.
The six sequences comprise:
Mr Desjardins said the flexibility of working with GoPro cameras meant that they had been able capture great footage very quickly.
“We’re seeing a dramatic increase in the amount of GoPro footage being shared with us through our social media channels. It’s incredible what our fans right across the country are capturing by being at the right place and at the right time,” he said.