Sydney inspires association leaders to be innovative thinkers

Published on : Tuesday, June 30, 2015

download (4)Business Events Sydney and International Convention Centre Sydney (ICC Sydney) have partnered with innovation, diversity and success expert Frans Johansson to deliver exclusive and tailored workshops to valued American association clients. Held in New York on 26 May and Washington DC on 27 May, the interactive workshops are part of Sydney’s dedicated client offering to help equip associations with the tools and strategies that will allow them to meet the challenges they face in the rapidly changing global environment.

BESydney CEO Lyn Lewis-Smith and ICC Sydney CEO Geoff Donaghy said the inaugural Sydney Speaker Series, to be rolled out globally in the coming months, was representative of the kind of broader value available to associations that partner with Sydney.


“We know that business events have great strategic potential to deliver long-lasting and wide-ranging benefit to communities all over the world. For us, it’s not just about winning an event for the city, it’s about making a difference, it’s about creating value, and it’s about creating a better and brighter future,” said Ms Lewis-Smith.


“In Sydney, we’re committed to genuine partnerships that deliver benefits to both parties over the long term – this includes everything from developing capability in key industry sectors to understanding and helping to address business challenges,” she said.
“These high-end, interactive sessions were designed to help cut through the noise and provide some practical tools and tips to help our clients navigate increasingly uncertain times.”


ICC Sydney CEO Geoff Donaghy added that Sydney’s partnership approach continued at the venue and through the management of each event.“The depth of our relationships is what ensures we achieve our goals of delivering successful business events. An association’s Sydney experience begins the moment we connect and continues through with the exceptional service we stand by at ICC Sydney when planning, delivering and following up on each event,” said Mr Donaghy.


“We see ourselves as an extension of our clients; delivering on their economic, social and professional development requirements in Sydney,” he said. “Initial feedback on the sessions suggests we’ve hit the mark. In fact, we know that one of our clients called a debrief session immediately after the workshop and applied some of the techniques she’d just learned in the discussion with her team,” continued Ms Lewis-Smith.


Source:-Business Events Sydney

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