Sydney to shine at IMEX Frankfurt

Published on : Thursday, May 14, 2015

download (1)Business Events Sydney will bring a little Sydney sunshine to Europe, exhibiting alongside International Convention Centre Sydney  and Business Events Australia at this year’s IMEX tradeshow, 19-21 May in Frankfurt.

Sydney will welcome tradeshow visitors to true Australian hospitality on stand B320 to learn more about the city’s bright and exciting future, including the latest on the ICC Sydney development.

“BESydney is, as always, excited to be part of IMEX Frankfurt. Sydney is so much more than its icons and we’re thrilled to represent our amazing city. The growth of Australia’s truly global city has been phenomenal over the past few years and, as we eagerly anticipate the opening of our fantastic new convention and exhibition precinct late next year, the city has never been more alive,” said BESydney CEO, Lyn Lewis-Smith.

“In preparation for our December 2016 opening, the ICC Sydney team has developed a range of interactive marketing tools that allow buyers and clients to experience the multipurpose venue from anywhere in the world,” added ICC Sydney CEO, Geoff Donaghy.

The international community will be treated to a first-hand look at the new ICC Sydney via a cutting-edge model display and virtual animated tour of the world-class venue.

In an IMEX Frankfurt exclusive, BESydney and the University of Technology, Sydney (UTS) will launch the results of Sydney’s latest economic impact research at the Sydney media conference (see details below). This latest study, Asian incentive events in New South Wales: expenditure and retail impact, analyses the corporate incentive market in Asia and follows BESydney’s 2014 leading investigation into the accurate measurement of ‘new money’ to destinations that host conferences.

Dr Deborah Edwards and Dr Carmel Foley from UTS will present the study at the Sydney media conference on Wednesday 20 May. Both Dr Edwards and Dr Foley, along with Dr Katie Schlenker, were co-authors of the groundbreaking Beyond Tourism Research studies pioneered with BESydney.

Professor Mary O’Kane, BESydney Director and NSW Chief Scientist and Engineer, will also speak at the media conference following her involvement in the Politician’s Forum, where the role of business events in economic and intellectual capital is further discussed. Professor O’Kane will speak on the importance of conferences to a knowledge-intense economy and society.

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