On March 6th, a fresh marketing initiative kicked off, aiming to inspire individuals to invest their vacation resources in Nova Scotia, further bolstering the tourism sector’s robust resurgence in 2022. Dubbed “Your Ocean Playground,” this campaign is set to extend until the end of summer across key regions including Ontario, Quebec, Connecticut, Maine, and Massachusetts.

Nova Scotia, one of eastern Canada’s Maritime Provinces targets to increase the tourists’ numbers from China and also to increase the tourism economy from its current value.     Tourism Nova Scotia CEO Michele Saran noted that the social media …