Tourism Western Australia

  • Co-operative marketing campaign to attract Singaporean visitors launched by WA

    Published on : Friday, July 26, 2019

    Aiming to attract Singaporean visitors to the Western Australian State, a road trip in a campervan to explore the stunning regions of Western Australia is being promoted through a co-operative marketing campaign.   The campaign is a partnership between the …

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  • Tourism Western Australia Muslim Guide to Western Australia Launched in Malaysia

    Published on : Wednesday, July 10, 2019

    Western Australia Tourism Minister officially launched a new Tourism WA Muslim Guide to Western Australia in Malaysia showcasing selfies with quokkas on picturesque Rottnest Island,  sampling fresh produce at the bustling Fremantle Markets or visiting the iconic Busselton Jetty.   The guide promotes …

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  • With SIA, Tourism Western Australia signs an AU$5 million marketing arrangement

    Published on : Thursday, July 4, 2019

    Paul Papalia, Australia’s Minister for Tourism has signed a three-year global cooperative marketing agreement of worth $5 million with Singapore Airlines to endorse Western Australia as a major tourist destination.   This will comprise sales and marketing campaigns in 10 …

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  • Western Australia breaks holiday visitor numbers for Q2 in a row

    Published on : Friday, June 21, 2019

    According to the latest International Visitor Survey data, Western Australia attracted a record number of international visitors in the year ending March 2019.   Released by Tourism Research Australia, the data reveals 493,100 international visitors travelled to WA for a holiday …

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  • Virgin Australia & Tourism Western Australia launch new affordable airfare campaign

    Published on : Wednesday, May 15, 2019

    In a bid to entice visitors from the east coast to visit Western Australia during the winter month, Western Australia government, through Tourism Western Australia has joined hands with Virgin Australia airline and launched a new affordable airfare campaign.   …

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  • Western Australia attracted record numbers of interstate and international visitors in 2018

    Published on : Tuesday, April 23, 2019

    Record numbers of interstate and international tourists visited Western Australia in 2018, according to results from Tourism Research Australia. Results have also shown spending by out of state visitors is on the rise, up 6.5 per cent to $3.8 billion. …

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  • Tourism WA to implement new marketing strategy to boost tourism

    Published on : Monday, November 12, 2018

    In order to increase the number of Chinese tourists visiting Western Australia, Tourism Western Australia will implement a new marketing strategy. The marketing push will demonstrate the WA Government’s commitment to securing more direct flights from China.   The strategy …

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  • Tourism WA announces an enormous two-year plan for reviving tourism in the state

    Published on : Thursday, March 22, 2018

    Tourism Western Australia has announced a colossal two-year plan for reviving tourism numbers in the state by positioning the state as Australia’s western gateway, and for intensifying promotional activity.   The state government would provide $425 million to Tourism WA …

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  • Qantas and Tourism WA launch three-day pop-up activation ‘WorPlayce’

    Published on : Friday, February 9, 2018

    Qantas and Tourism Western Australia have launched a three-day pop-up activation ‘WorkPlayce’ which will assist people in working remotely or unwind while seeing the sight of Western Australia.   WA’s breath-taking scenery, culture and food and wine in the heart of …

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  • Tourism Western Australia launches outreach campaign with Travelport

    Published on : Monday, December 4, 2017

    Tourism Western Australia (Tourism WA) has teamed up with Travelport, a leading travel commerce platform, to promote Perth and Western Australia to travel agents.     Tourism WA’s Executive Director Strategy, Brand & Marketing Services, Louise Scott said, “With access …

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  • Boost For WA’s Regional Visitor Centres

    Published on : Tuesday, October 24, 2017

    Thirty-three regional visitor centres across Western Australia have received State Government funding for projects to help make them more sustainable.     The Regional Visitor Centre Sustainability Grant Program, made possible by Tourism Western Australia and Royalties for Regions, provides …

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  • Political Support for Aboriginal Tourism in Western Australia

    Published on : Friday, February 17, 2017

    The Western Australian Indigenous Tourism Operators Council (WAITOC) has embraced Western Australia’s National Political Party’s tourism election commitment to establish a Regional Aboriginal Experience Fund of AU$75 million over a five-year time span to unlock the potential of authentic indigenous …

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  • Busselton-Margaret River Airport set for take-off

    Published on : Friday, February 3, 2017

    Work to expand Busselton-Margaret River Regional Airport has officially started, paving the way for direct flights to the South West from Melbourne and Sydney.   A sod-turning ceremony this week marked a milestone for the project, which will include upgrades …

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  • Funding for WA’s premier fishing tournament

    Published on : Tuesday, January 31, 2017

    The State Government has signed a three-year deal to sponsor Western Australia’s premier game fishing tournament, GAMEX, in Exmouth.     GAMEX will be sponsored from 2017 until 2019 through Tourism WA’s Regional Events Program, made possible by Royalties for …

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  • Cohn & Wolfe has taken the charge to boost Tourism WA

    Published on : Friday, January 13, 2017

    Cohn & Wolfe has been appointed as the next PR agency of Tourism Western Australia in order to increase the visibility of the state as one of the top destinations in Asia-Pacific. This would be an extension of the PR …

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