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Published on : Friday, November 15, 2013
The result of a partnership between China Airlines and Taiwan’s Tourism Bureau is the “Taiwan Tourism Liveried Aircraft.” The plane is sure to draw the attention of global travelers throughout China Airlines’ extensive network, helping to raise Taiwan’s profile as a major tourism destination. The liveried aircraft is the only one of its kind in the world, and portrays with creative flair themes of LOHAS, ecology, romance, cuisine, shopping, culture, and other features of Taiwan tourism.
The liveried aircraft is an Airbus A330-300, and it will serve Taiwan’s key tourism markets including Japan, Hong Kong, Malaysia, Singapore, South Korea and China. The introductory flight CI-220 carried a full loading of 313 passengers onboard to witness the historic moment.
China Airlines has always promoted the best of Taiwan. As a chief player in Taiwan’s aviation industry, China Airlines sees this as its responsibility. Previous liveried aircraft featuring fruits and butterfly orchids successfully introduced Taiwan’s agricultural products to the world stage. This year, China Airlines launched the first “Love & Hug” liveried airplane from its Taiwan culture and creativity series. The latest “Taiwan Tourism” liveried airplane uses the aircraft fuselage as a platform to promote the best of Taiwan tourism.
The “Taiwan Tourism” liveried airplane features the “Welcome to Taiwan” design. The seven hearts of the “Time for Taiwan” campaign, each with a distinct motif, complement this. For the inaugural flight, the cabin was fitted with throw cushions and headrest covers decorated with the Tourism Bureau’s heart-shaped motif. On the back of the seat, inserts are Professor Pang-soong Lin’s “My Homeland” designs that combine poster-style visuals with creative graphics based on the island shape of Taiwan. Each passenger on the inaugural flight also received a Tourism Bureau white porcelain tea cup, eco-friendly shopping bag, poker cards, a limited edition 2014 China Airlines calendar with the “Taiwan Tourism Liveried Aircraft” on the cover, as well as the book Taiwan, une bonne surprise by Mariko Poimboeuf, the Japanese-born wife of a French diplomat.