Takapuna beach, Auckland is hyped with the cruise tourism

Published on : Thursday, August 17, 2017

auckland-takapuna-beachTakapuna, the coastal and the central suburb of North Shore, Auckland in the northern most part of North Island of New Zealand is now bolstered by the cruise ship tourism and the international visitors from the cruise ship spend their earning in the beach side.



Takapuna Beach is a hub of the nightlife and boutique shopping centre of the North Shore. There are many bars, restaurants, cafes and shops which allure not only the locals but also the foreign tourists. Takapuna Tourism is gearing by the involvement of the cruise tourism.



The new figures recorded a $6 million up-tick in spending in Takapuna over the 12 months ending June 30 this year. That brings the year’s total spending in the shopping centre to $220 million. According to Chief Executive of Takapuna Beach Business Association, Terry Holt said that the healthy growth was due to the arrival of tourists in the area. He also thanks to an initiative, which is capturing the cruise liner, spending by bringing busloads of shipped-in visitors over the Harbour Bridge. The initiative, which went into effect in November, was Holt’s brainchild.



Terry Holt formed a partnership with Auckland-based business ID Tours. This tour operator manages the ground operations for cruise liners, setting up day excursions to the North Shore beach for recently docked groups.



Most of the visitors in Takapuna are American tourists, with travelling Aussies and Brits also among the visitors. Their recently exchanged dollars have strengthened the local revenue, economy by contributing to 150,000 extra transactions compared with the previous financial year which translates to a 26.2 per cent increase in purchases. The locals still make up two-thirds of the spending.


But with locals and visitors alike, the hospitality is king, taking 36 per cent of the overall spend for a growth of 10.4 per cent year on year.



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