Taking Scotland to the next level

Published on : Saturday, August 13, 2016

4Lord Thurso says he feels confident that his previous leadership roles in international hospitality will help him take Scotland to the next level, in the first in a series of interviews with the new VisitScotland chairman by Kenny Kemp.

 

The new chairman of VisitScotland feels confident that his previous leadership roles in international hospitality will help him take Scotland to the next level.

 

Scotland has enjoyed several years of unparalleled success and global exposure sparked by ‘The Winning Years’ campaign. Since the record-breaking year of 2014 – with the Ryder Cup, Glasgow Commonwealth Games and the Year of HomecomingScotland’s visitor numbers have remained remarkably buoyant, with the nation capitalising on massive brand awareness.

 

So how does Lord Thurso – also known as John Sinclair – think Scotland can sustain this momentum and how will he define his own position as chair of our major tourism marketing authority?

 

“On my epitaph when I leave VisitScotland, I’d love them to say that together, as a team, we achieved two things: one that the cake grew bigger and, two, the slices were dispersed more across Scotland.”

 

Lord Thurso asserts there is still untapped potential for growth with tourism as a major driver of investment and employment right across Scotland, directly and through the supply chain. For him, tourism is more than a holiday experience: it creates jobs and sustains communities in every corner of Scotland all year round and is at the heart of the Scottish economy.

 

Source:- Visit Scotland

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