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Published on : Wednesday, December 2, 2015
The website is part of a larger strategy to build Talise Fitness as a more competitive and visible player within the UAE fitness industry. It also highlights the growth of the fitness brand within the local community, which now calls for more comprehensive and accessible information for current members and for future prospects.
Cedric Betis, General Manager for Talise Fitness, said: “Digital has always been an important part of the Talise Fitness marketing and communications strategy. The website will help to establish the brand’s online presence which we can then expand into other digital channels.”
The website will offer information relevant to both current and prospective members, such as class timetables, upcoming events, profiles of personal trainers, club profiles, membership options, special offers and the chance to connect directly with the brand’s lifestyle consultants. The website will act as a hub of wellness information, drawing on the expertise offered with the Talise brand to offer a constant stream of fitness, nutrition and overall wellness advice to visitors through blog posts and newsletters.
The Talise Fitness website is accessible on mobile or tablet devices to make it easier for members who need access to information on the go. A second phase will feature an online booking facility for new members and renewals.