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Published on : Thursday, June 18, 2015
Secretary for Social Affairs and Culture Alexis, Tam Chon Weng conducted a work meeting with Macau Government Tourist Office (MGTO) officials and market representatives this morning (17 June). In the meeting, MGTO market representatives reported their achievements at work and discussed future marketing plans.
In the meeting, Secretary Tam recognized the efforts by market representatives in promoting Macau tourism and encouraged them to stress on the unique tourism resources and diversified tourism-related elements, especially the integration of tourism, culture, sports and other elements in order to further diversify visitor source market.
Secretary Tam says, “Macau occupies a strategic position in the Maritime Silk Road. We are at a crucial juncture in the tourism development of Macau, and we need to introduce more solid efforts to build Macau into a World Centre of Tourism and Leisure. I hope that you will be ambassadors of Macau and promote the attractiveness and goodness of Macau. Through our exchange today, we are looking forward to continuous increment of international tourist market and sustainable growth of tourism industry”.
MGTO held its Annual Marketing Meeting (AMM) 2015 in Macau on 15 – 19 June. 56 MGTO’s market representatives and personnel on behalf of Macau Special Administrative Region Delegations joined the AMM for five consecutive days. MGTO officials and market representatives will meet with Hong Kong Tourism Board (HKTB) on 19 June to discuss opportunities of enhancing their cooperation.
On the first day of the meeting, MGTO Director Maria Helena de Senna Fernandes updated the representatives on Macau’s latest tourism trends, a line-up of events in the next half of the year as well as important projects in MGTO. She also gave them directions in terms of marketing strategies so that they can carry out promotion in line with Macau’s tourism development and its goal to develop into a World Centre of Tourism and Leisure. During the meeting, the representatives evaluated the results of their work over the past year, reported their current work progress and discussed potential plans for next year.
Furthermore, pinpointing recent tourists’ preference on online purchase of tourism products and services, this year’s AMM emphasized on smart tourism in addition to the existing marketing strategies, utilizing the various functions of online booking agents so as to let tourists from around the globe to follow Macau tourism information conveniently and also to enhance the online coverage of Macau. During their stay, local travel trade partners took the opportunity to introduce their upcoming projects, while market representatives embarked upon site inspections of the newest tourism spots and facilities in order to better promote the increasingly diverse tourism products of Macau.