Tampa Bay & Company Releases Tourism Industry Gains

Published on : Thursday, February 7, 2013

Tampa, Fla.Annual and quarterly metrics for the Tampa Bay tourism industry reveal Hillsborough County hotel performance realized a positive increase over 2011 in four standard industry measurements. According to Smith Travel Research, occupancy rate, room rate and RevPAR (revenue per available room) saw positive growth in 2012. Furthermore, the most substantial measure of hotel performance is the amount of Tourist Development Tax (paid by visitors) collected, which realized a significant increase in 2012 with total collections nearing $21.5 million.

-Tourist Development Tax (bed tax) – up 9.9 percent
-Occupancy rate – up 3.8 percent
-Room rate – up 6.3 percent
-RevPAR (revenue per available room) – up 10.4 percent

Additionally, for the first quarter of fiscal year 2013, indicators demonstrate a steady, continued increase in tourism as bed tax collection was more than $4.56 million, up 12.5 percent over the same quarter in fiscal year 2012. During the same period, the convention and tourism sales teams secured a total of 142,258 definite room nights. This measurement indicates the sales force is on pace to meet the most aggressive room-night goal in Tampa Bay & Company history.

Tampa Bay & Company remains focused on the four strategic initiatives established for fiscal year 2013: financial performance, relevancy, destination and brand development and customer service. All departments are aligned in order to accomplish these initiatives and meet performance objectives.

Source:- Tampa Bay

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