Taranaki witnesses rise in tourist spending

Published on : Friday, October 27, 2017

Taranaki witnessesMore than ever before, visitors are spending more in Taranaki of late. According to the recent industry statistics, overseas visitors in Taranaki are spending more while staying in this coastal and mountainous region than before. The new monthly regional tourism calculations has pointed out that tourism spending for Taranaki has reached $357million, up 10 percent in the last twelve months to September, the Ministry of Business, Innovation and Employment explained.

In 2015-2016, the consequent figures showed a $5m drop in terms of tourism spending.
However, the providers of the New Plymouth accommodation explain that the rise in the figures cannot be associated to show an increase in bed occupancy by the tourists.

Hospitality NZ Taranaki accommodation sector chairman Brett Brennen ​explained that the rise was “good news” for the region.

“It’s good for the region but hard to correlate it with accommodation figures,” he said.
“It’s hard to get a gauge on whether the increase spend is being felt by motel owners because there has been a trend for many visitors to fly in and out and not stay overnight.

“Sales reps are taking advantage of cheaper flights to fly back home the same day.

“Anecdotally the feedback in the sector is that visitor numbers are down.”

The new hotel projects show greater number of beds which was completed in the previous 12 months. Deborah Tawa, Fitzroy Beach Motel owner said the industry after last summer didn’t see an increase in occupancy rates whatsoever.


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