Targeting Chinese holidaymakers for Ireland

Published on : Friday, July 28, 2017

July 2017 – DIDI Car Rental, one of the largest car hire companies in China, has launched its first ever self-drive travel guidebook and it features three driving routes on the island of Ireland. Further media information: Sinéad Grace, Tourism Ireland   087-685 9027DIDI Car Rental, one of the largest car hire companies in China, has launched its first ever self-drive travel guidebook and it features three driving routes on the island of Ireland.

Targeting Chinese travellers who want to take self-drive holidays overseas, it’s an guidebook and app which includes information about local traffic rules, driving license requirements, as well as signature driving routes in different destinations. The Irish driving routes which feature are:

 

According to the latest data from the UNWTO (United Nations World Tourism Organization), China is now the world’s largest outbound travel market – with 135 million people travelling overseas each year, spending about $261 billion.

James Kenny, Tourism Ireland’s Manager China, said: “China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. The fact that three driving routes on the island of Ireland feature in the new DIDI guidebook is good news indeed – helping to raise awareness among Chinese travellers about our spectacular scenery and the many things to see and do on a holiday here.”

Tourism Ireland has a strong network in China, with offices in Shanghai, Beijing, Guangzhou and Chengdu. The organisation’s activity in China involves establishing and building relationships with influential intermediaries, including the travel trade, airlines and media – highlighting our natural attractions, cities, castles and proximity to Britain. The Chinese version of Tourism Ireland’s international website is and social media is also increasingly important in helping to raise awareness of Ireland in this mobile-dominant country.

A key message for Tourism Ireland in China is the British-Irish Visa Scheme, which enables Chinese travellers to visit both Ireland and the UK, including Northern Ireland, on a single visa of either country.

 

 

Source:- Tourism Ireland

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 WTM London 2018
  • 03 imexamerica 2018
  • 07 miltcongress 2018
  • 08 theleisureshow 18
  • 09 cibtm 2018
  • 09 Seatrade Cruise Med 2018
  • 10 ITE-HCMC 2018
  • 13 aite 2018
  • 15 TravelDaily TDC 18
  • 16 OTDYKH 2018
  • 17 Hotel Show dubai 18
  • 18 hospitalityqatar 18
  • 18 Hotel Management Asia Summit 2018
  • 18 thincindonesia 2018
  • 19 bricsaconsulting 2018
  • 20 CITE_TTW 2018
  • 20 europecongress 18
  • 20 sahicsouthamerica 2018
  • 21 bitmchina 2018
  • 22 Hotel Management Singapore Summit 18
  • 23 PTM 2018
  • 30 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com