Tasmania mulls erecting signs in Mandarin to win over Chinese tourists

Published on : Monday, November 28, 2016

tourism tasmania logoIn a bid to to make life easier for Chinese visitors, Australia’s Tasmanian tourism chiefs are considering erecting signs in Mandarin.


Communities along the state’s east coast, which is home to tourist destinations such as the Bay of Fires conservation area and Freycinet National Park, are leading the push to introduce the signs, which they say will enhance the experience for Chinese tourists, Bernama new reported.


The island-state, the smallest of Australia’s six states, has become a popular destination for Chinese visitors througout the year, Mick Tucker, mayor of the Break O’Day Council which governs the state’s northeast including the Bay of Fires, said.


In an interview with the Australian Broadcasting Corporation (ABC) on Monday he said that the cost of erecting the sings would be minimal compared to the benefits it would bring.


“We like to think outside the square here and I think it will be paid back in spades.


“To make sure when they come from the other side of the world, just something they can read in their own language (is) a nice gesture.”


A study published in May by the China Outbound Tourism Institute said that many Chinese tourists did not enjoy their time in Tasmania, saying many of the state’s businesses and tourist facilities such as restaurants and hotels closed too early.


Leo Seaton, a spokesman for Tourism Australia, said adapting signs was one measure that could win over Chinese tourists.

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