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Published on : Tuesday, July 7, 2015
The Tourism Authority of Thailand (TAT) has come up with more reasons for Thais to travel more frequently within the country with the aim to raise the number of domestic tourists by 4% to 150.8 million trips and increase the revenue by 8% to 807 million Baht in 2016.
Mr. Anupharp Thirarath, TAT’s Deputy Governor for Domestic Marketing said, “Under the successful ‘Discover Thainess’ concept, TAT’s main strategies for domestic tourism marketing for 2016 are to continue to instil national pride among the Thai people by both inspiring and encouraging them to travel more domestically. And in giving more reasons for Thais to travel frequently within the country, we have lined up a number of unique destinations with impressive stories that deserve a visit.”
TAT is introducing the “12 hidden gems plus” or twin destinations. This follows the success of the 12 hidden gems project, which has helped to inject tourism revenue of more than 3.5 billion Baht into these secondary tourist destinations, according to the Kasikorn Research Centre.
The “12 hidden gems plus” will see Lampang being promoted together with Lamphun, Nan with Phrae, Phetchabun with Phitsanulok, Loei with Chaiyaphum, Buriram with Surin, Ratchaburi with Suphan Buri, Samut Songkram with Nakhon Pathom, Chanthaburi with Sa Kaeo, Trat with Rayong, Chumphon with Ranong, Trang with Satun, and Nakhon Si Thammarat with Phatthalung. The pairing is based on the tourism uniqueness of the twin destinations that complement one another.
Under the ‘Dream Destinations’ campaign, which will continue for the third consecutive year, TAT is promoting “folklore tourism” highlighting 24 sites of myth and legend. Over the years or even the centuries, these 24 places have accumulated tall stories that have intrigued locals and visitors. For example, Zutongpae Bridge in Mae Hong Son where locals believe that crossing this wooden catwalk will bring success in life, or the Black Sand Beach in Trat where locals believe that the black volcanic sand has restorative powers.