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Published on : Saturday, August 19, 2017
The event was organized around 80 to 120 key members of travel trade from both the cities- Kochi and Bengaluru, followed by the local travel agents and other regional destination management companies, hotels and attraction operators in Thailand.
Some of the hotels, which are participated in these roadshows are Peace Laguna Resort & Spa, Landmark Bangkok; Entertainment companies are Asiatique the Riverfront, Phuket FantaSea Public Co. Ltd, Show DC by TM Show Corp Ltd. and DMCs include Indio Bangkok Co. Ltd., Asian Smile Corporation Co. Ltd., Destination Asia Ltd. among others.
Srisuda Wanapinyosak, TAT Deputy Governor for International Marketing (Asia and the South Pacific) said that their objective of the roadshow is to emphasise the new segments and new regions that the destination has to offer. Here Thailand also offers the best rates and the best accommodations to the unexplored destinations like Hua Hin and Cha-Am. The tourism authority expects the revenue from India market to increase by 14 percent this year.
Srisuda Wanapinyosak also added that Bengaluru contributes a growth of 10 per cent of Thailand’s arrivals out of India and this growth will continue. Tat also noticed that the people of Bengaluru are keen indulging in new experiences like diving, golfing and food tasting as we as a destination introduce new and unexplored regions of Thailand year on year.
Soraya Homchuen, Director, Tourism Authority of Thailand, Mumbai said that there is a rise in the arrivals from South India and Bangalore is one significant markets.
They are receiving a rising number of footfalls from Kochi and Bangalore, because these are upwardly-mobile markets for Thailand.
India is ranked sixth in terms of tourist arrivals in Thailand. The Southern part of India contributes around 30 percent from the overall footfalls from India. As per the recent numbers released by Department of Tourism, in 2017, Thailand welcomed around 8 lakhs Indian tourists uptill July 2017 that has risen by 16% percent compared to 2016.
The main destinations in Thailand for 2017-2018 will be Hua Hin, Cha-AM, Chiang Mai, Chiang Rai, Krabi, Trat, Phuket, Pattaya and Bangkok.
For the year 2018, Thailand focuses on the tourists’ influx in the offbeat destinations and also has a deep focus on the local Thai cuisines and the international gastronomy.