Published on : Friday, December 29, 2017
The Tourism Authority of Thailand (TAT), in association with Thai Airways International, Bangkok Airways and EVA Airways, organized a Thailand Mega Fam Trip 2017 for 300 travel agents and media from around the world from 13-17 November. It was held in order to educate them on the new marketing concept ‘Open to the New Shades of Thailand’. The concept was about experiencing the unique local experiences, ‘Thainess’ and the Thai people’s hospitality. Customer segments such as gastronomy tourism, luxury, weddings and honeymoons, families, female travellers and Gen Y will be on focus.
TAT also launched the Amazing Thailand Tourism Year 2018 campaign at the Siam Discovery followed by a grand procession across Bangkok. The official event was presided over by H.E. Mr. General Tanasak Patimapragorn, Deputy Prime Minister of Thailand, along with other noted dignitaries.
This campaign highlighted on sustainable and quality tourism in line with the Sufficiency Economy Philosophy. The principal focus of the campaign will be on weddings, honeymoons, medical tourism and wellness tourism.
The new campaign will also include activities like sports, gastronomy, maritime tourism, weddings, honeymooners, medical, wellness community- based tours, leisure, green tourism, night tours, MICE trade fairs, B2B marketing activities and logistics.
H.E. Mrs. Kobkarn Wattanavrangkul, Minister of Tourism and Sports, said, “We will have a number of events all throughout the year that will promote Thailand as one of the preferred destinations for international travellers.”
Yuthasak Supasorn, TAT Governor said, “Thailand is a very hospitable country and has welcomed international visitors with open arms throughout its history.”
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