TAT supported NOW Travel Asia Luxury Thailand List China Roadshow to promote luxury market in China

Published on : Saturday, May 23, 2015

TAT-roadshow-in-China-680x300The Tourism Authority of Thailand (TAT) is supporting a new event held in China to promote the rapidly-growing luxury travel market.The “NOW Travel Asia Luxury Thailand List China Roadshow” is being held between 21–22 May, 2015, at Astor House Hotel in Shanghai to spotlight Thailand as a luxury destination that can cater to high-class Chinese travellers from Shanghai and other parts of China.

The Roadshow is organised by NOW Travel Asia magazine in collaboration with TAT. It comprises a table top sales and B2B session between a contingent of 21 sellers from Thailand including hotels and resorts (19), MICE (1), other tourism-related business (1), and a specially-invited group of 44 tour operators from China.​ Moreover, Thai sellers sign the contract with Ctrip, the leading travel agent in China, to further collaborate on business with each other in the future.

Also, media in China has been invited to cover the event and visit the TAT’s booth, which features a special theme of ‘Thailand Luxperience’. It features an update on the best of luxury products, services and destinations emerging in Thailand.

On the evening of 21 May, 2015, approximately 100 guests including leading Chinese travel agents and media, luxury Thai tourism operators, and senior Chinese government officials attended a gala dinner at Astor House.

TAT-roadshow-in-China-02The opening ceremony was presided over by Mr. Kenneth S. Wong, NOW Travel Asia’s CEO, Mr. Chattan Kunjara Na Ayudhya, TAT’s Executive Director of Advertising and Public Relations, and Mr. Chuwit Sirivajjakul, TAT Shanghai Office’s Director. Also, Mr. Chattan Kunjara made the product briefing of ‘Thailand Luxperience’ to showcase the luxury side of Thailand.

China is now the top source of visitor arrivals to Thailand. According to the January-March 2015 statistics, Chinese visitors had surged to 2.03 million, up 96% over the same period of 2014. In 2015, TAT is expecting more than 4.6 million Chinese tourists to Thailand.

With the mass-market Chinese visitor numbers now flowing steadily, TAT has decided to shift its focus to the high-spending, and long-stay market in line with the overall strategy.

A full-scale market research study was done earlier this year to help fine tune its marketing and promotional strategies towards Chinese High Net Worth visitors.

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