Technology’s impact on tourism and hospitality cannot be denied

Tuesday, December 3, 2019

The impact of technology on most industries can’t be denied; especially, in the hospitality and tourism industry. After all, for at least 10 years now, we like to browse reviews on TripAdvisor and search for flights, hotels, rental cars, tourist information and more online.

In this Google age, is there room for travel agents and traditional tourism promoters?

Tourism professionals need to take advantage of this digital information explosion.

Making use of moment marketing is important. Connected consumers prefer stories.

Appealing stories create emotional connectedness where content invokes various emotions ranging from happy to sad and everything in between.

Using various platforms is also the need of the hour. Digital marketing tools include websites, email, Facebook, Instagram, Twitter, YouTube, etc. Mixing and matching different platforms and using the appropriate tool to win target customers, whether they are millennials or family are a requirement.

There are hotel chain reward systems that use mobile apps to engage their customers; for example, aggregators like Klook (travel ticketing partner) and SweetEscape (travel photography) have tapped celebrities who have proven to be influencers on Instagram.

Executing your plans consistently matters. Your digital marketing strategy will only work for you if you apply it often, everyday if possible.

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