Tel Aviv beach now has world’s first pop-up hotel

Published on : Friday, March 24, 2017

world’s first pop-up hotelThis March 14th, world’s first pop-up hotel was opened in lifeguard tower in Tel Aviv beach. This was part of an international campaign organized by the Tourism Ministry and the Tel Aviv-Yafo Municipality #TAKEME2TELAVIV. The lifeguard tower is situated on Frishman Beach. Inaugurated by Yafo Ron Huldai, Mayor of Tel Aviv and Amir Halevi, Director-General, Ministry of Tourism, Government of Israel, this attraction is a must see!

Under the direction of Aline Langlieb, lead designer and graffiti artist Edgar Rafael of “Brown Hotels” Urban Collection, lifeguard tower was transformed into a one-one-of-its-kind oceanfront hotel suite decorated with luxurious space and amenities like pampering shower, personal butler, breakfast, and room service.

To quote Huldai, ‘’ as with other areas, so it is with tourism in the city of Tel Aviv-Yafo – it was and always will be creative and ground-breaking. This lifeguard tower is an amazing opportunity to come and enjoy the city and our wonderful beach. I am sure that the guests in the lifeguard tower will share their impressions of the city with their friends all over the world.’’

To Halevi, ‘’ In recent years, the Tourism Ministry has gone through a transformation in marketing and today we are working in new niche markets and using very creative ideas, out of an understanding that the creativity is the name of the game in the world of marketing. Thanks to Tourism Ministry investment and the optimum weather that Israel has to offer throughout the year, there is significant interest in the lifeguard tower campaign that has received more than 300 million views and more than a million clicks since the campaign began. This is part of the Two Cities One Break campaign that encourages tourism to Tel Aviv and Jerusalem and we will continue the marketing momentum in accordance with the policies and increased budgets that Tourism Minister Levin has secured.”

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