Tel Aviv presents master plan to boost tourism by 2030

Published on : Tuesday, June 25, 2019

Mayor of Tel Aviv, Ron Huldai, and other city officials presented the city’s master plan on Monday for increasing tourism in the next ten years.


The aim of the plan, called “Tel Aviv – Jaffa 2030”, is to position Tel Aviv as one of the most popular urban destinations in the world by creating new tourist attractions, increasing the amount of information available in English, and developing infrastructure, communications, and accommodations.


“In recent years, our city has enjoyed an extraordinary tourist boom…. From a small town with very few visitors, Tel Aviv-Jaffa has become a place that many people want to enjoy and experience,” said Huldai.


Tel Aviv hosted 2.2 million tourists in 2018, totalling an income of $1.6 billion in hotel business for the city, according to a press release issued by the Tel Aviv municipality about the plan.


The city has devoted efforts to upgrade the tourism, cultural heritage and historical sites but the astonishing increase in tourism must be managed carefully in order to maintain order, Huldai explained.


The main challenges outlined, which the plan hopes to resolve, include: cost of living, public transportation, availability of information in foreign languages, and the image of Israel as an unsafe country.


The plan was presented by Tel Aviv City Engineer, Udi Carmeli, and director of the World Tourism and Tourism Administration, Eitan Schwartz.


Carmeli noted that 2019 is a defining year for tourism in Israel, and particularly in Tel Aviv and Jaffa.


“This year we hosted the Eurovision Song Contest – without a doubt, the largest international event in the city’s 110 years – which enabled the municipality to enhance the tourism assets of the city and also provided an opportunity to launch moves that will serve the tourism industry in the city in the coming years.”


The key to the success of an effectively planned city is considering both the needs of tourists and residents, Carmeli added.


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