Published on : Friday, February 14, 2020
On the heels of a powerful year for tourism last year, the Tel Aviv-Yafo Municipality unveiled a “Master Plan” that details the city’s needs to make it a top holiday destination with better branding, an upgraded tourism infrastructure, more accommodation options, and an efficient, integrative management.
“The work on the Master Plan included an in-depth examination and analysis of the city from a tourism perspective. We carefully assessed our assets and advantages but were also unwavering in confronting the challenges and flaws,” said Eytan Schwartz, the director of media and communications at the Tel Aviv-Yafo Municipality.
The Master Plan document mentions that Tel Aviv tourists have complained most about the city’s high prices, traffic jams, lack of a well-organized transportation system, lack of affordable lodging, and the uncleanliness in public spaces.
The goal is to focus on improving these aspects and also develop more distinct and unique offerings.
Schwartz said that Tel Aviv’s “unique DNA” as a tourist destination rests on three pillars: the ancient city – Old Jaffa – which is its main attraction; the new city – Tel Aviv – which is characterized by extraordinary urban vitality; and, of course, the beach – with its astonishing qualities.
For its 20 Destinations for 2020, Forbes magazine mentioned Tel Aviv as a place where “ancient history and modern living meet in the bustling beach city along Israel’s Mediterranean coast.”
Tel Aviv also bagged the spotlight last year, when it hosted the Eurovision Song Contest, which was the largest international event ever held in the city in its 110 years of existence.
To quote Tel Aviv-Yafo Mayor Ron Huldai, “In the past few years, we have been witnessing a tourism miracle. Tel Aviv-Yafo used to be a small city that only few tourists visited. It remains a small city, but one whose name is now recognized globally, and many people want to experience.”