Thai Celebrity Mario Maurer Invites Chinese And ASEAN Travellers To Experience Thailand

Published on : Wednesday, April 20, 2016

tatThe Tourism Authority of Thailand (TAT) is to target young travellers in China and three ASEAN countries with an expanded marketing campaign featuring popular entertainment celebrity Mario Maurer.


Launched on 19 April in Bangkok, the “T-Pop” campaign will see Mr. Maurer participating in a number of high-profile activities and events in China, Indonesia, the Philippines and Vietnam where he has a fan following of nearly one million in each country and more than 5 million in China.


Known officially as “Experience Thailand with Mario Maurer”, the campaign will continue until March 2017. It will include a number of media functions, dinners and other events in Beijing, Guangzhou, Manila, Ho Chi Minh City and Jakarta.


Mr. Maurer is the son of a Thai mother and German father, who has generated millions of youth followers over mainstream and social media as a model and star. A successful campaign with him was carried out only in China in 2015 and is being expanded to Indonesia, Vietnam and the Philippines this year.


Mr. Yuthasak Supasorn, Tourism Authority of Thailand (TAT) Governor said, “The next generation of potential travellers is going to be young people, especially within Asia. We are happy that Mr. Mario Maurer has agreed to work with us in promoting tourism to Thailand amongst this new emerging market.”


The marketing and PR activities are projected to generate several thousand “likes” and “shares”, giving Thailand millions of Baht worth of publicity across blogs and websites, newspaper and magazine articles, and TV/radio.


Here is a list of activities of “Experience Thailand with Mario Maurer in 2016 (April 2016 – March 2017).


  1. A photographic shoot for Chinese Magazine on 25 April, 2015.
  2. Video clips inviting tourists from China, Indonesia, the Philippines and Vietnam to participate in the activities of TAT to address and attend the event “Fan Meet with Mario in Thailand” in Thailand.
  3. “Fan Meet with Mario in Thailand” events to attract tourists, journalists and celebrities from the target markets in China, Indonesia, the Philippines and Vietnam, scheduled in June and September 2016.
  4. “Meet and Greet with Mario Maurer” functions and press conferences.



China is already Thailand’s largest and fastest growing market with 7.9 million arrivals in 2015 and projected at 10.5 million in 2016. In turn, Indonesia, the Philippines and Vietnam, are the three most populous ASEAN countries, with a sizeable demographic profile of young people.




Source:- Tourism Authority Of Thailand

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 hospitalityaward 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA


Get our toolbar!
Review on