Thai tourism aims to make the country a quality destination

Published on : Friday, December 29, 2017

Thai tourism industryIn the coming year, proactive strategies are needed to build up Thai tourism, with authorities continuing their efforts to make the country a quality and sought after destination.

Both the Tourism and Sports Ministry and the Tourism Authority of Thailand (TAT) have stated the fact that their focus is more on quality tourists than quantity, and they aim to receive 35 million tourists in 2018, up from 34 million in 2017.

For fortifying tourism, Weerasak Kowsurat, the Tourism and Sports Minister, has said that the country’s tourism fundamentals need to be repaired, saying he will soon establish a new tourism committee to solve problems in the industry. He also wants to work with other government bodies to improve logistics and transport problems, airports and public toilets.

The ministry will encourage business operators to develop and use online platforms for promoting their products and also make use of new marketing tools to meet modern tourists’ demands.

TAT aims to ask entrepreneurs to make local products and put them on sale to attract visitors to their communities.

Mr Weerasak said that it is important to compile a list of attractions fading in popularity or in need of upgrades nationwide. The ministry will then look into how to give those sites better promotion.

Yutthasak Supasorn, governor of the Tourism Authority of Thailand (TAT), said there are plans to open a new office in Toronto, Canada next February and appoint 4-5 marketing representative offices in mainland China in 2018 to supplement the five existing ones there.

“China is an important market for Thai tourism. We still have to work hard with Chinese authorities to improve market quality along with easing problems from zero-dollar tours that have affected Thai tourism for years,” said Mr. Yutthasak.


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