Thai tourism pushing promotion of 6 premium strains of Thai rice

Published on : Friday, May 19, 2017

Tourism Authority of ThailandThe Thai Prime Minister has unwaveringly supported 6 premium strains of Thai rice to be served to visiting foreigners for promoting Thai grains while voicing hope Thai street food can be upheld as a major tourist attraction.

Minister of Tourism and Sports Kobkorn Wattanvrangkul said that her office is preparing to put into effect a civil-state method to place 6 premium Thai rice strains in 5 star hotels and restaurants so that they may be introduced to foreign visitors, especially Chinese and ASEAN tourists who consume rice as a staple. The objective is to enhance international demand for Thai rice with a target of 35-40 percent growth in food spending, or up to 30 percent spending by tourists in the country by the year 2018.

Among the strains are popular varieties like Rice Berry and Tung Kula Rong Hai Jasmine rice. So far, hotels such as Dusit Thani Bangkok have already begun collaborating with the effort.

The announcement comes after Prime Minister Gen Prayut Chan-ocha stated during a Cabinet meeting that he wants Thai food to be more recognizable globally. He asked that the quality of roadside vendors be approved not only in Bangkok but nationwide and thatThai food needs to be promoted to attract tourists.

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