Thai tourism relies on jewellery, sports to boost revenues

Published on : Thursday, March 2, 2017

Thailand enhances tourismThe Tourism and Sports Ministry of Thailand has planned to promote Thai jewellery and sporting events with an aim to raise tourism-related revenue by 8% to 2.71 trillion baht this year.


Promotion of these two sectors would commence at the ITB Berlin tourism fair in Berlin from 8th March till 12th March according to Kobkarn Wattanavrangkul who is the Tourism and Sports Minister of Thailand. She feels that this decision would compliment the ministry’s intention to motivate tourists to spend a larger amount during their visits to this region, rather than on the number of tourists.


Out of the 2.71 million baht target, the minister expected that 1.78 million baht to come from the spending by foreign travellers and 934 billion baht from the local tourists.


With an aim to promote Thai jewellery, as many as 64 jewellery shops in Bangkok, four in Phuket and one each in Nakhon Si Thammarat and Samut Prakan provinces have agreed with the ministry’s plan to provide refunds to customers who have returned their products.


If the products are returned within 24 hours of purchase, the returns would be 100%.


Kobkarn said for the later returns, the returns would be 90% and lower.


She expects that the tourist spending on jewellery would rise by 8% to 10% from 100 billion baht last year. The valuation of Thai jewellery export was around 400 billion baht in the year 2016.


She added that the sporting events would also be upgraded to premium standards and would also include those for jet-ski races.


Kobkarn went on to add that her ministry would make a proposal to the cabinet to promote Phuket, Chon Buri and Chiang Mai as major sports centres.


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