Thailand aims to increase MICE tourism by 5% in 2016

Published on : Wednesday, December 2, 2015

TOURISM AUTHORITY OF THAILANDThailand government officials consider MICE to be an “essential” part of the country’s tourism economy, as they commit to continue its growth and promotion in the coming days.

 

 

General Tanasak Patimapragorn, the Thailand’s Deputy Prime Minister announced six new board members for the Thailand Convention & Exhibition Bureau (TCEB), among them new chairman Weerasak Kowsurat, and underlined the new official policy to ensure the MICE sector’s growth.

 

 

On this occasion, PM Deputy Tanasak commented:

“The new chairman and board members of TCEB are considered professionals with rich experiences in tourism business and MICE.

 

“I have delivered key policies to the new board members focusing on four elements.

 

“Policy one will require the chairman to stipulate the ‘free play’ operation policy and conduct brainstorming between board members in a similar direction. Policy two will require the transparency of budget operations with good governance.

 

“Policy three will require the integration of collaboration between public and private sectors, particularly the coordination with ASEAN member countries and policy four will require relevant authorities to educate people on MICE industry and the role of TCEB.”

 

 

During 2014-2015 financial year, the country attracted 1.09 million MICE visitors, which marked an 18.8 per cent increase when compared to the previous year’s figures. Also, MICE sector revenues increased up to 17.5 per cent to sum up THB94.97 billion (US$2.65bn) influx.

 

 

Several events scheduled in Thailand for the 2015-2016 financial year are expected to increase the MICE sector’s profits. The delegates of major encounters such as Organo Gold Asia Convention 2015, One Young World 2015, Special Convention of Jehovah’s Witnesses 2015 and TBEX Asia 2015 will raise MICE sector’s contribution to the country’s economic development.

 

 

“The promotion of overall Thai economy in the fiscal year 2016 will concentrate immensely on MICE, as it is the business sector that could enhance Thailand’s economic expansion… as well as strengthen domestic and international confidence.

 

 

It is expected that the fiscal year 2016 will see the number of MICE travelers increase by 5% to 1.06 million which could generate THB92,000 million revenue into Thailand”, General Tanasak concluded.

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