Thailand brings back Women’s Journey Thailand campaign to attract female travellers

Published on : Tuesday, May 16, 2017

Thailand Women’s JourneyIn a bid to entice women travellers from around the world, the Tourism Authority of Thailand (TAT) is bringing back the Women’s Journey Thailand campaign with all the highlights and offers. These women travellers will be able to enjoy a huge range of activities, special deals, discounts and privileges in Thailand throughout the month of August.

 

According to the latest statistics of international arrivals to the kingdom, the growth of female travellers has risen significantly over the past few years.

 
TAT is bringing back several activities launched as part of the inaugural Women’s Journey Thailand campaign, including the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers. These activities are to enhance Thailand’s positive image as one of Asia’s most female friendly destinations.

 

TAT is collaborating with various tourism-related businesses throughout the country, and has classified the products and services for women travellers into seven types. These include accommodation (hotels and resorts); health, beauty and spa services; shopping malls, dining and restaurants; recreation and entertainment; such as, theme parks; lifestyle activities; such as, handicraft workshops and fitness, and transportation services; such as, airlines and car rentals.

 

All the products and services as well as special privileges will be featured in the “Women’s Journey Thailand” mobile application and the mini website womensjourney , which will be officially available in June.

 

Meanwhile, the Airports of Thailand and the Immigration Bureau will provide special ‘pink lanes’ for women travellers who visit Thailand in August.

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