Thailand, Cambodia take part in roadshow for MICE sector

Published on : Friday, April 29, 2016

ThailandA roadshow on the meetings, incentives, conferences and exhibitions (MICE) segment of the tourism industry to find ways to work together to drive new business organised in Phnom Penh saw the participation of Tourism industry executives and government officials from Thailand and Cambodia.

The roadshow was aimed at discussing policies and trade-related issues and increasing cooperation on to drive the regional MICE market, organizers said.


Thailand Convention and Exhibition Bureau vice-president for strategic and business development Supawan Teerarat said the roadshow created a central platform for entrepreneurs, government officials and executives from Thailand and Cambodia who are involved in the MICE segment.


“I am confident that the roadshow will help the MICE industry in Thailand, Cambodia, and also in the region to grow together,” Supawan said. “This will be the beginning of a cooperative effort to drive the MICE industry in Thailand and Cambodia and establish an efficient platform that will be extended on the basis of bilateral cooperation.”

Cambodian Association of Travel Agents president Ang Kim Eang noted that as one of Cambodia’s biggest partners in terms of trade and tourism closer ties with Thailand would benefit all.


“Many tourists visiting Thailand go on to visit Cambodia and we are looking forward to having close cooperation with Thai partners and expanding the business volume between Cambodia and Thailand,” Kim Eang said.

Thailand’s MICE industry is one of the country’s major tourism segments, accounting for almost 10 percent of revenue and about 0.6 percent of GDP, participants at the roadshow were told.

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