Published on : Thursday, November 30, 2017
The Thailand Convention and Exhibition Bureau releases its latest strategic marketing initiative for 2018 at IBTM World, that positions the country as Asia’s top Bleisure destination. It is also taking the plans for further strengthening the delivery of quality business venues and innovative leisure activities for EU-based event organizers.
The EU MICE market remains a major target for TCEB’s promotions as it gears up a campaign that presents a simple core message; hosting business events in Thailand can be fun.
In 2017 MICE sector drew 1,276,411 MICE visitors, generating an earning of Euro 2.61 billion. A total of 109,012 EU MICE travellers visited Thailand, up 20% over 2016. Revenues also grew from Euro 200 million in 2016 to EURO 243 million in 2017 – an increase of 21.60%. UK, France and Germany are the top three EU nationalities among MICE visitors to Thailand.
The strategy of Thailand Convention and Exhibition Bureau is to draw more EU MICE events targets key industry sectors under the “Thailand4.0 policy”, which aims to transform Thailand into an innovation-driven economy.